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It will also feature a selection of the best-selling products at Brookstone. “It’s the best of three worlds,” said Paul Donovan, creative director/copy, Brookstone, which in 2014 was sold to Sanpower Group Company, a Chinese conglomerate whose primary businesses are engaged in technology and modern service industries. The retailer plans to open at least 10 Makers Showcase stores this year. All will be remodels of existing Brookstone locations. “We may have some variations on the theme and category,” Donovan said. Brookstone said the Makers Showcase concept will help emerging products makers and brands sell products in A-level malls at low-cost structures that are competitive to selling through online marketplaces. The business model will offer flexible options for the makers and new brands that include display margin and consignment models. “We will work out arrangements with each organization that are the most cost effective,” Donovan said. Makers Showcase is designed to give customers a hands-on experiences with new products. It will feature a dedicated product demonstration stage, and a sound-dampened “Voice Box” room where customers can try out such voice-centered innovations as Zolo voice-activated speakers. In addition, the store will host frequent “Meet-the-Maker” events during peak traffic periods where product makers can interact with customers.
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